Blog & Resources

loyalty

3 Ways the Best Brands Do Omnichannel Right

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speak of our time. Omnichannel paints a picture of an all-knowing customer journey. It’s agnostic ...
omnichannel

How Costly Is It to Not Engage Customers? 

If you've never thought about how you engage customers, then what's to stop them from becoming actively disengaged? Sometimes we set ourselves up for this! It even echoes back to us in the way we engage within our own organizations. ...
engage customers

How to Create the Most Spectacular Customer Service Disasters

Humans disappoint one another. We do it all the time. We disappoint when we don't show up for someone's big event. Or maybe we disappoint when we do show up at an intimate dinner party without an invitation. We disappoint ...
customer service disasters

3 Tips to Make You Overcome Fear of Disruption

Disruption is a word that can inspire fear. After all, disruption is what led to the fall of many companies who considered themselves "too big to fail." Disruption is what led to the doors closing at chain bookstores across the ...
disruption

Customer-Centric Netflix Wins Big in the Most Surprising Way

Netflix recently made news with their amazingly funny and warm cease and desist letter to fans of the show Stranger Things. While the intent of the letter was still clear, and technically a request from the legal team, the tone ...
customer-centric

How Do Smart Leaders Create the Best Experiences?

In many ways, customer experience is still a new phenomenon. Ok that's not really accurate, of course. Your customers have experiences with you, and judge their relationship with your brand based on how they feel about those experiences, whether you ...

3 Destructive Consistency Issues You Need to Overcome Now

There's a part of your customer journey that is most likely inconsistent. It's those pesky people. Going from one hotel front desk to the next or calling different customer service reps can have very different outcomes. Sometimes calling the same customer service ...

One Piece of Customer Communication that Fails to Delight

Customers hear from you regularly. Right? As you dwell on how often you actually connect with a customer (once a week? once every few months? never?) I want to remind you of one simple fact. Your customers, if they are ...

5 Ways to Engage and Understand At-Risk Customers

Most organizations used to lump customers into 2 simple categories:  New customers and “the rest of them.” New customer acquisition is often used to gauge success – the more we gain, the better we're doing! And what about "the rest of them?" They're all ...

Focus on the Negative Experiences to Get Positive Results

Recent data from InMoment revealed how missing expectations for customers has a greater impact than meeting or even exceeding those expectations. So while you might be doing your best to provide those wow moments for your customers, your competitors might ...

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