Blog & Resources

Jeannie Walters

Improving your Voice of the Customer listening posts? Ask these questions

Listen to this article Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Customer listening posts are specific tools, locations and mechanisms ...

An Introduction to Customer Journey Storyboarding

Listen to this article There's something magical that happens in our brains when we draw. And yet many of us, myself included, don't see ourselves as talented enough to draw outside of the occasional doodle to see if the pen ...

How to Turn Reactive Customer Experience into Proactive CX

Listen to this article Is Your Organization's Customer Experience Proactive, or Reactive? Customer Experience is about designing the right experience, actively working to understand customer needs before they tell you, and supporting the backend processes and employees who deliver those experiences. ...

What Is Customer Experience?

Listen to this article Customer experience is not always easy to define. In the early days, it was often described as the perception the customer had of your brand. Others define it as the buyer's journey. Some use the term ...
cx problems solved by systems

Does CX Apply in Healthcare, Manufacturing, & other Professional/B2B Industries?

Listen to this article "I Know Customer Experience is Important, But..." When I speak to groups or host our weekly webinar series , I hear one thing over and over again. "I get it. Customer experience is important. BUT... my ...
Article hero image

4 C’s of CX Culture: How Well is Your Company Doing?

Listen to this article What is a Customer-First Culture, and Why is It Important? There are plenty of noble reasons for wanting to create great customer experiences. Each interaction a customer has with your brand is an opportunity to make ...
Customer experience culture hero header

3 Employee Experience Touchpoints That Impact Customer Experience

Listen to this article Employee Experience is Critical, and Smart Organizations are Taking Notice Employee experience has been called "the new customer experience" and "the answer to customer experience" in more than one article. There is no doubt the experience ...
Employee Experience Hero Image

How To Dispel CX Misconceptions & Miscommunication in Your Organization

Listen to this article What is Your Team Saying -- And Hearing -- When it Comes to CX? Customer experience is a broad, often misunderstood topic. To deliver consistent, positive experiences, you need consistent, positive communications. It's difficult to change ...

Why a CX Mission Matters — And How to Create One

Listen to this article How Do Great Brands Deliver a Consistent Customer Experience? Some brands deliver consistently delightful experiences for customers like magic. Other brands seem to base the experience on which employee answers the call. How can some brands ...
CX Mission Hero Image

Want Greater CX Success? Build Your CX Success Statement

Listen to this article What Does CX Success Look Like in Your Organization? "Our top CX goal is to create an all-around customer experience." Sure, this sounds nice... But when you really think about it, it doesn't really say much, ...

Connect Jeannie's Brain Directly to Your Inbox.

Get weekly insights & tips to make your day (and your customer’s experience) brighter.