Author name: Jeannie Walters

How to Create a Winning Customer Advisory Board

Customer advisory boards (also known as CABs) can be a powerful tool for unlocking the potential of your relationships with customers. While CABs can be an effective way to engage customers in a meaningful dialogue about your company’s products and services, gain valuable insights into customer needs, and develop strategies for improving customer experience, that …

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Your 2023 Customer Experience Plan: Strategies, Videos, & Resources

What would success look like in a year? Let’s imagine a year from today… Customers are happier than they’ve ever been, and you know that because their feedback shows it Employees are engaged in not just the idea of customer experience, but in their role as an important part of it Leaders are working closely …

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Five Ways to Thank Customers — And How to Find Opportunities in Your Organization

When our waiter flagged us down by the door, I assumed we had left something behind or forgotten to sign the credit card slip or something. My husband and I were walking out of a restaurant with our two boys, who were 9 and 12 at the time, while on vacation in Florida several years …

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What Every C-Suite Leader Needs to Know about Customer Experience

What Does Customer Experience Success Mean to Your C-Suite? There’s a scenario that seems to repeat itself. The CEO or another C-suite leader gets excited about customer experience. So they decide to commit to this idea – that creating better customer experiences will lead to happier customers, leading to better results. They sometimes stop there. They …

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