Blog & Resources

business growth

3 Myths that Prevent You from Understanding Customers

I get a lot of “what a cool job!” when I describe what I do. It sounds so glamorous. And everyone is a customer, so of course I hear about the worst customer service they ever had, or less frequently, ...

Epic Business Quotes from 1 Year of Podcasting

Have you ever thought about how cool it would be to have one of those dinner parties with people you admire? I believe many of us dream of getting folks around a table to share what inspires them, how they ...

5 Success Lessons from Top Execs at Alibaba and AMEX

I had the unique opportunity to be part of a small crowd of business leaders invited to a special event hosted by American Express. American Express CEO Ken Chenault and Jack Ma, Founder of Alibaba, sat on a small stage ...

Scaling Your Business Without Alienating Customers

The following is a Best of 360Connext post. Operating your business and scaling your business are two separate ideas, believe it or not. It’s easy to get caught up in the daily routine of operating the business. Much of outr ...

The Frustrating but Successful Content Marketing Path

About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We're a small business that serves a larger market, so having our potential clients find us became critical. Our goals were simple, but difficult ...

The Right Employees OWN the Customer Experience

Are employees the answer to the customer experience question? I was recently challenged to defend this belief and here's how I answered. YES. While there is data showing how some industries, like airlines, continue to increase profits while continuing to ...

Wired Together: Building Customer Loyalty And Word of Mouth

There are two questions I receive from business contacts regularly. How can we increase loyalty? How can we get more word-of-mouth business? They are actually two sides of the same coin, in my humble opinion. Consider yourself as a loyal ...

5 Customer Experience Fails that Make Entrepreneurs Suffer

I love to hang around with entrepreneurs. Full of energy and passion, they are warriors committed to taking down the tired, old big companies.  They wholeheartedly believe their company/product/service/culture is THE BEST. Unfortunately, all that passion doesn’t translate to a sustainable customer experience strategy. ...

3 Ways You Forget How To Better Your Business

The following is a Best of 360Connext post. "That's so interesting!" I hear this over and over when I describe what 360Connext does. In a nutshell, it's how to better your business. Here's the gist, just in case you haven't ...

5 Key Questions for Designing Your Ideal Customer Experience

You know what I have observed about entrepreneurs? They deliver an experience based on who they are. There is nothing more organic than how a passionate entrepreneur creates experiences for his or her customers. The experience is based on the ...

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