I get a lot of “what a cool job!” when I describe what I do. It sounds so glamorous. And everyone is a customer, so of course I hear about the worst customer service they ever had, or less frequently, the very best they’ve experienced. It is awesome. I love what I do. But as […]
3 Myths that Prevent You from Understanding Customers Read More »
Have you ever thought about how cool it would be to have one of those dinner parties with people you admire? I believe many of us dream of getting folks around a table to share what inspires them, how they are successful, and what makes them tick. That’s essentially how I see the podcast I’ve
Epic Business Quotes from 1 Year of Podcasting Read More »
I had the unique opportunity to be part of a small crowd of business leaders invited to a special event hosted by American Express. American Express CEO Ken Chenault and Jack Ma, Founder of Alibaba, sat on a small stage and asked each other a few questions about small business, customer-first leadership, and the future
5 Success Lessons from Top Execs at Alibaba and AMEX Read More »
The following is a Best of 360Connext post. This post was written for, and a version originally appeared on the philGERBYSHAK blog. Operating your business and scaling your business are two separate ideas, believe it or not. It’s easy to get caught up in the daily routine of operating the business. Much of our time
Scaling Your Business Without Alienating Customers Read More »
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our goals were simple, but difficult to track. We wanted more qualified prospects to find us and then convert into clients.
The Frustrating but Successful Content Marketing Path Read More »
