Recently, I went behind the scenes at the world famous San Diego Zoo and the experience was so much fun! I was in San Diego for the Next Generation Customer Experience conference and when we were offered the opportunity as part of the conference schedule, I jumped at it. It all started with a bus […]
A Customer Experience So Good, You Get Squatters Read More »
While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation Generation Z, the generation AFTER the millennials (born late 1990’s to early 2000’s) rejects traditional marketing and sales completely. Smart brands are beginning to tap
Stop Being Ignored on Social: Holistic Marketing & Sales Read More »
As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. Trends are always a big part of SXSW, but each year it comes down to people. People are the ones introducing
Is Your Customer Experience Technology Helpful or Creepy? Read More »
Content marketing is such a big trend and for good reason! (In case you didn’t know it, the only marketing we’ve ever done here at Experience Investigators by 360Connext is blogging, speaking and social sharing.) I’m a believer. One of the smartest experts on this subject is Andy Crestodina, co-founder of Orbit Media and the
Content Marketing Advice You Can’t Afford to Miss Read More »
I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. It’s easy to complain about the parts of the travel experience we don’t like, like airplane passengers who ask to switch with me so I
5 Essentials for a Happy Business Travel Experience Read More »
It’s Day two at the Next Generation Customer Experience conference. (You can catch up on my takeaways from day one here!) Today I was asked to share insights around emotional feedback, along with Kathryn Churches from American Family Insurance. It was a great discussion, and I think the emphasis on emotions underlines one of the biggest
Emotions are the Best Customer Metrics After All! Read More »
I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. Throughout all these sessions, as well as the sidebar conversations in
Key Insights from Next Generation Customer Experience: Day One Read More »
Personalization was a big trend at SXSW and it’s no surprise. Humans like when people recognize us. We want to feel known and heard. We want to be seen as the unique individuals we are. What this means for some companies is getting to know customers in really great ways. Quirky Customer Personas I became
Do You Know Sandals and Socks Guy? Get to Know YOUR Customers! Read More »
I’ve noticed a lot of blogs and articles and general gripes lately about why SXSW Interactive has jumped the shark. It’s fashionable to post emphatically about how there’s no appeal to the massive conference tackling digital and interactive trends each March. This was my sixth visit to SXSW. It has changed dramatically in those six years.
5 Reasons Never to Miss SXSW Interactive Read More »
It’s that time again! I’ll be heading to South By Southwest Interactive in Austin, Texas. It’s the crazy, chaotic and somewhat kooky festival that attracts me each year. There is always something that grabs everyone’s attention but is a flash in the technology pan. QR Codes on t-shirts? Worst idea ever. But there they were,
What Will SXSW Mean for Customer Experience in 2015? Read More »
