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co-creation

Why Claims of History Fail to Impress Today’s Customers

Leave a Comment / Connect with Customers /

One of my favorite things to do is to facilitate a co-creation session with a client and their customers. They always lead to incredible insights thanks to the honest feedback of those in the room. Recently, I facilitated a session with a B2B company that was losing a bit of ground to disruptive competitors. I bet many […]

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5 Silent Issues that Destroy Customer-Focused Innovation

6 Comments / Align Organizational Vision & Goals, Create a Customer-Centric Culture /

Co-creation sessions, customer journey workshops and customer-focused innovation summits can sound so sexy and intriguing. We envision a group working cohesively, rolling up their collective sleeves to create an improved customer-centric culture and earn long-term loyalty from customers. Customer experience is the most fun when we find those important a-ha moments. We all see the

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