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Personalization was a big trend at SXSW and it’s no surprise. Humans like when people recognize us. We want to feel known and heard. We want to be seen as the unique individuals we are.
I’ve noticed a lot of blogs and articles and general gripes lately about why SXSW Interactive has jumped the shark. It’s fashionable to post emphatically about how there’s no appeal to the massive conference tackling digital
It’s that time again! I’ll be heading to South By Southwest Interactive in Austin, Texas. It’s the crazy, chaotic and somewhat kooky festival that attracts me each year. There is always something that grabs everyone’s
Blogs are at the center of many content strategies. Ours at Experience Investigators is no exception! It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I
There is a really exciting change happening. Organizations across a wide range of industries are creating positions like Chief Customer Officer and Customer Experience Executive. They’ve realized the importance of investing in the overall experience
If you haven’t yet discovered our podcast, Crack The Customer Code, I hope you will soon. We released our 15th episode, and it’s been quite the learning experience for my co-host Adam Toporek from Customers That
Words matter. And in a time when we abuse the heck out of them, they actually matter more. Literally. 😉 Imagine how often I hear words being used with the best of intentions, but not
FAQ is another one of those terms we didn’t even know before the dawn of the internet age. Most of us were blissfully unaware of this acronym for “Frequently Asked Questions” now living on many
Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show, the behemoth of tech conferences, in Las Vegas, Nevada. Many of the trends
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our
