You want to create experiences customers will want to return to. It’s no secret that learning what customers really want and need is a key component to this! But while asking a few basic questions in a monthly survey might help, it’s not enough to help you really understand your customers’ needs. For feedback that informs you on how to …
5 Customer Feedback Hacks: Going Beyond the Surveys Read More »
It’s the time of year we do our best to be grateful. In the United States, we typically do this in part with a turkey dinner and family time in honor of Thanksgiving. But how can we make customer appreciation a living part of the customer journey? Here are 5 easy ways to express customer …
5 Customer Appreciation Tweaks Customers Will Gobble Up! Read More »
The Chicago Auto Show is now in its 107th year! It’s a showcase of what’s new and what’s next in auto design and development. This means more than just amazing new vehicles, this means learning about how storied industries like this one continue to use the voice of the customer in their product development. Customers …
Exclusive Chicago Auto Show Interview: Consumer-Driven Innovations Read More »
I had the opportunity to check out all the shiny new cars at the Chicago Auto Show on the media preview day last week. We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation. Is innovation so forward-looking you can’t rely on customer feedback? Or should …
Can We Have Innovation Without Leveraging Customer Feedback? Read More »
