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The Beautiful Intersection of Content and Customer Experience

3 Comments / Create a Customer-Centric Culture /

Have you ever considered the many, many ways content impacts the customer experience? I have. I’ve dwelled on it. And then I read Ann Handley’s book Everybody Writes and realized she was on to this idea, too. The first person in the world to have the title Chief Content Officer, Ann Handley is a veteran […]

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Content Shock and Content Ignition: A Conversation with Mark Schaefer

1 Comment / Connect with Customers /

I think intuitively we all accept we’re inundated with more information and content than anyone can actually process. But do you realize how fast this is building? In just a few years, the amount of information on the web is expected to increase 500%!!! How can anyone break through the noise? I had the great

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