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Starbucks

Is Mobile Customer Experience Harder?

40% of ecommerce executives believe it's harder to deliver a positive customer experience on mobile than online. And the number one issue they see? Navigation and findability for mobile users. I find a lot of the discussion about mobile navigation ...

Satisfaction and Loyalty: New Research

Today, Maritz will be announcing the results from a comprehensive study into U.S. consumer loyalty programs. The study, the first released by Maritz, aims to help explore the motivations of brand loyalty across six key industries: financial services, entertainment, retail programs, hospitality, ...

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