Blog & Resources

Personas

Customer Personas Need To Get Real

So who is your customer, really? I find that a lot of us tend to think we know our customers, and we base this on cold, hard facts. Our customers are savvy, action-oriented people who use our products and services ...

Complex Levels of Customers

I was sort of fascinated lately by this new app called "Gratafy" which is a new app where users can send a drink to a friend via the app. The gift recipient receives notice via social media and/or the app ...

Know Your Customer

Here's the truth: Most companies don't know their customers. They don't know them as people, they don't know their priorities. They don't know them. So one day they wake up. They realize they are out of touch. Some savvy marketer ...

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