Blog & Resources

Findability

Key Insights to Understand your REAL Customer Needs

The following is a Best of 360Connext post. I've sat in many meetings about how great products or services are. I've heard from leaders and product managers who RAVE about how this service will change a customer's life. The only ...

Micromoment of the Month: 404 Page Call-To-Action

Wow, it’s the end of the month already! Know what that means? It’s time to reveal our June 2013 micromoment of the Month!  (In case the term "micromoment" is new to you, click here for more info!) Finding what you need ...

3 Ways You Cause Customers To Lose Their Way

Honestly, helping your customers find their way is so critical, it's baffling how it's overlooked. Customers lose their way and then wander out to find your competitors. They wander out of your store, your web site, your mobile app...and then ...

Is Mobile Customer Experience Harder?

40% of ecommerce executives believe it's harder to deliver a positive customer experience on mobile than online. And the number one issue they see? Navigation and findability for mobile users. I find a lot of the discussion about mobile navigation ...

Customer Perspective: I Bent Over Backwards for a Pair of Flip Flops

I am hell bent on getting a new pair of Havaianas. They're stunning and durable. My first pair lasted me at least five years! It almost hurts me to write about them considering I'm a fan of the product, but ...

How In-Store Navigation Impacts Customer Experience

Few phrases conjure up more anxiety than "we're lost." It's difficult for some of us to even remember life before Global Positioning Satellites (GPS) navigation saved us from that feeling many times. We listen as Bertha or Simon or whomever ...

Customer Experience Death By Design

You've heard of death by PowerPoint, right? That feeling when the presenter, whether in a conference or company meeting, is reading poorly worded phrases off generic bulleted lists is enough to kill any enthusiasm in the room. The same thing ...

Are Your Customers Finding What They Need?

Is there anything more frustrating than trying to find what you believe is a core function of a web site and NOT being able to do so? How about searching for a restroom in a busy department store with a ...

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