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Customer Experience ROI: Tying CX Investments to Business Success

Prove customer experience ROI with strategies to tie CX investments to measurable CX metrics and outcomes.

Is Your Mission Customer-Focused, or an Empty Promise?

What’s your customer experience mission? I have introduced the idea of customer experience to many people.  I’m excited that it’s finally catching on!  But it seems most business leaders have only a basic understanding of the phrase. When we get right down to

Content Marketing Advice You Can’t Afford to Miss

Content marketing is such a big trend and for good reason! (In case you didn’t know it, the only marketing we’ve ever done here at Experience Investigators by 360Connext is blogging, speaking and social sharing.)

Emotions are the Best Customer Metrics After All!

It’s Day two at the Next Generation Customer Experience conference. (You can catch up on my takeaways from day one here!)   Today I was asked to share insights around emotional feedback, along with Kathryn Churches from