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4 C’s of CX Culture: How Well is Your Company Doing?

Listen to this article What is a Customer-First Culture, and Why is It Important? There are plenty of noble reasons for wanting to create great customer experiences. Each interaction a customer has with your brand is an opportunity to make ...
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How to Reduce Customer Effort Before it Can Build Up

How can organizations help customers avoid the effort in the first place? There are 5 core methods to effectively reduce customer effort: Dive into root cause analysis Solicit open-ended feedback Put the customer at the center of your efforts Look ...
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What Your Customer Experience Team Needs Now

Another week, another glimpse into the uncertain. Many of us are working from home, managing remotely at the same time as managing our family's needs and our own physical and emotional health. We will get through this. And right now ...
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The Experience Economy’s Joseph Pine on Actionable Ways to Engage Customers

The Experience Economy, written by B. Joseph Pine II and and James H. Gilmore, was originally published in 1999. It painted a picture of how experience could be a driver in business in a way that nobody was talking about ...
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20 CX Commitments for 2020

I'm weirdly excited about this year. 2020 - a year of vision! (See what I did there?) This time of year is all about the BIG plans. We're going to eat healthier, get better sleep and drink more water, right? ...
CX in 2020

Happy CX Day 2019!

Happy CX Day 2019! Customer experience professionals, enthusiasts and change agents around the world are celebrating today. CX Day is all about celebrating our success, learning from our amazing community, and looking to the future of customer experience. If you ...
cx day

The Best CX Leaders ROCK at These 3 Things

For those of us who've studied CX for decades, seeing it featured as a “new topic” is a little jarring. It seems every business article now mentions the customer’s journey as if that’s a new revelation. “The journey is just ...
best CX leaders

5 Top CX Trends For Survival in the Age of the Customer

The way we create and deliver customer experiences is constantly evolving in this rapidly changing space. Keeping up with customer experience trends is now an essential part of running a successful business. It's moving from a "nice to have" to ...
customer experience trends

How to Create Your Punch List for Quick CX Wins

Have you ever lived through a major renovation project or lived through construction of a house or condo? I say "lived through" because it can be harrowing, on a #firstworldproblems level for sure, but harrowing nonetheless. Selecting the right shade ...
quick CX wins

How to Know if Your CX Strategy Is Fake

I'm getting calls from very well-meaning business leaders lately. They are well-versed in many areas of business. Perhaps they were in marketing, or technology or operations. Or maybe they were responsible for the learning and development of thousands of employees. ...
CX strategy

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