Blog & Resources

Social Media

3 Ways Customers are Tracking Brands (and Judging YOURS!)

Customers are tracking brands and how they interact with customers. And they're giving their friends all the dirt they find on your brand! They're sharing information like who to contact to get things done, and when's the best time to ...

THE Customer Experience Question That Silences The Room

I've been involved in many launches. Launches of web sites, mostly, but launches of other things, too, like products or new brands or companies. Launches are exciting. People work very, very hard for much longer than any customer most likely ...

Do Your Communication Tactics Undermine Your Intentions?

"Say please!" I say this to my children in a nearly constant refrain. Actually, now that they are pretty good about manners, I typically just give them a Mom glare and the polite words fall out of their mouths. But ...

5 Important Steps to Win the Moment With Customers

We live in a digital world, constantly connected, where information is always at our fingertips. With all this information, businesses have the tricky task of standing out from all the chatter and building strong relationships with their customers. Millennials are ...

Hug Your Haters: A Groundbreaking New Book by Jay Baer

Don't get me started. People just want to complain and complain and shout from their Facebook page. I say forget it! This was the start of a very bumpy ride with a cab driver recently. He saw me on my ...

5 Ways Everyone Wins with Proactive Social Media Engagement

Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren't afraid to air their grievances publicly. 67% of consumers have used a company's social media site for servicing, ...

Content Shock and Content Ignition: A Conversation with Mark Schaefer

I think intuitively we all accept we're inundated with more information and content than anyone can actually process. But do you realize how fast this is building? In just a few years, the amount of information on the web is ...

Tapping Into Real-Time Customer Input

Have you ever struggled with how you can listen better to your customers? What if you have lots of them? What if they love your product enough to be passionate about sharing feedback? It can be a challenge to not only ...

How are Marketing and PR Setting Your Customer’s Expectations?

In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn't the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients. ...

Stop Being Ignored on Social: Holistic Marketing & Sales

While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation Generation Z, the generation AFTER the millennials (born late 1990’s ...

Connect Jeannie's Brain Directly to Your Inbox.

Get weekly insights & tips to make your day (and your customer’s experience) brighter.