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[Experience Action Podcast] WHY Align CX with Business Goals?

❔If we align our customer experience to the goals and ambitions of the business, where do our customers fit into the strategy?❔

Customer experience is exciting! Yet, when we start approaching customer experience thinking solely about making customers happy, we often don’t know where to invest our time, resources, and efforts in the right ways. Of course, we want to treat our customers well and ensure their moments on the journey are magical and wonderful. However, if we ONLY did that, we wouldn’t be running our business and organizations very long. At the end of the day, we need to have a successful organization to continue serving our customers. So, while customer experience is squarely focused on the customer, it’s also about the organization and helping it succeed.

In this episode, Jeannie talks about:

  • Balancing what’s right for the customer and what’s right for the organization
  • Defining how your customer experience efforts will serve your company’s larger objectives
  • Tracking the success of your customer experience program

Resources Mentioned:
CX Success Statement Workbook
Experience Investigators Learning Center

Want to ask a question about this episode – or another CX issue? Leave Jeannie a voicemail at askjeannie.vip – and remember to follow her on LinkedIn!

Curious about how Jeannie Walters, CCXP, and the Experience Investigators team can help you Create Fewer Ruined Days for Your Customers™? Let’s talk!

About Jeannie Walters, CCXP, CSP

Jeannie Walters CCXP CSP small square photoJeannie is an award-winning customer experience expert, international keynote speaker, and sought-after business coach who is trailblazing the movement from “Reactive Customer Service” to “Proactive Customer and Employee Experience.” More than 500,000 people have learned from her CX courses on LinkedIn Learning, and her insights have been featured in Forbes, The Chicago Tribune, The Wall Street Journal and NPR

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Wednesday, April 24, 2024
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