Experience Is Everything out now! Order your copy.

Cover design for the Experience is Everything book by Jeannie Walters.
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Make every moment count in the age of customer expectations

Award-winning customer experience (CX) strategist Jeannie Walters offers a transformative guide to reimagining CX as a mindset, strategy, and daily discipline.

Take the next step with Experience Is Everything: The Practice—Tools and Reflections for CX Leaders.

This free companion includes practical tools and reflection exercises to help you apply the book's principles and build a customer-centric culture in your organization.

Your roadmap to impact

Reimagine customer experience as a mindset, strategy, and daily discipline. If you’re ready to make every customer interaction count, Experience Is Everything will show you how.
Distinguish between customer service and customer experience—and lead both effectively
Create a clear CX Mission Statement to unify and empower teams
Use customer journey mapping as a strategic, problem-solving tool
Align CX goals with business outcomes like revenue growth and efficiency
Build a culture where CX is everyone’s responsibility
Turn feedback, data, and everyday interactions into loyalty-building moments

Praise for Experience Is Everything

Jeannie Walters doesn’t just talk about customer experience—she makes it actionable, human, and (above all) doable. Experience Is Everything proves that CX isn’t a department—it’s a discipline. Essential reading for every CX leader.
Ann Handley
Best-Selling Author, Chief Content Officer, MarketingProfs

About Experience Is Everything

In Experience Is Everything, award-winning CX strategist Jeannie Walters shows leaders at every level how to transform everyday interactions into human-centered experiences that inspire loyalty and create lasting impact.

In today’s hyper-connected world, delivering exceptional customer experience (CX) is no longer a nice-to-have—it’s the key to growth, trust, and long-term loyalty.

With practical tools, inspiring stories, and proven frameworks, Walters introduces her three-part foundation for CX success: a customer-centric mindset, a defined strategy aligned with organizational goals, and the discipline to take consistent action. Learn how to craft and implement a Customer Experience Mission Statement, build cross-functional alignment, and use journey mapping to remove friction and delight your customers at every step.

This isn’t theory—it’s a roadmap to impact.

Cover design for the Experience is Everything book by Jeannie Walters.
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About Jeannie Walters

Jeannie Walters, CCXP, CSP, is a certified customer experience expert, USA Today bestselling author, CEO, and international keynote speaker who does more than cite examples, she shows you how to implement strategies for real results.

As the Founder of Experience Investigators, she brings more than 20 years of impact across industries—from healthcare and regulated financial services to higher education, software, and hospitality. She has led transformative efforts for brands like JPMorgan Chase, SAP, BASF, PG&E, Orangetheory Fitness, Comcast, and more.

Recognized as a top industry voice, Jeannie has reached more than half a million learners through her LinkedIn Learning courses and created CXI Membership™  to provide practical, guided CX support for busy leaders. Her insights, featured in Forbes, NPR, The Chicago Tribune, and The Wall Street Journal, reflect her mission to help organizations make every moment count.

As featured in

The Wall Street Journal logoChicago Tribune logoForbes logoLinkedIn logoFortune logo

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