Experience Is Everything out now! Order your copy.
Customer experience isn’t failing because people don’t care, it fails because teams confuse slogans with systems. Jeannie Walters is joined by Larissa Salazar from Brand Builders Group for a special CX Pulse Check to celebrate the launch of Jeannie’s book, Experience Is Everything: Making Every Moment Count In The Age Of Customer Expectations, and to talk about what it really takes for a message to break through in a noisy world.
We get practical about the shift that changes everything: customer service is reactive, but customer experience must be proactive. If you only show up when something goes wrong, you’re already behind. We talk about designing the end-to-end customer journey with intention, choosing how you want customers to feel, and connecting experience design to the outcomes leaders care about. Along the way, we call out a common trap in CX leadership: treating Net Promoter Score like a strategy instead of a measurement you influence through real changes.
Jeannie also shares the mindset strategy discipline framework from the book, including how a clear customer experience mission statement becomes a usable North Star across teams. Larissa pulls back the curtain on what she sees with experts and first-time authors, why your best knowledge is often the “small steps” you forget to write down, and how templates and frameworks help customer experience change agents take action fast. If you’re trying to operationalize customer-centricity, build a real CX strategy, and move from reactivity to discipline, this conversation is your push to start.
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About Larissa Salazar
Team Lead & Personal Brand Strategist | Brand Builders Group
Salazar is a highly respected personal brand strategist and speaker at Brand Builders Group, an international personal branding firm and an Inc. 5000 fastest-growing company. As one of the youngest and fastest-rising strategists in the organization, she has quickly built a reputation for helping authors and thought leaders clarify their expertise, define their message, and build brands that create lasting influence.
With a strategic mindset and a deep appreciation for storytelling, Larissa has a unique ability to distill complex ideas into clear, compelling messaging. She doesn’t just help clients communicate their insights—she guides them in developing proprietary intellectual property and signature frameworks that make their teachings memorable, shareable, and scalable. Her approach ensures that thought leaders don’t just teach for the moment, but create content and concepts that spread, endure, and position them as industry authorities.
Her expertise has made her a trusted partner to New York Times and USA Today bestselling authors, CEOs, CMOs, and high-level executives across a variety of industries. She has also worked closely with well-known personal brands to refine their positioning, sharpen their content strategy, and expand their reach.
Beyond her strategic insight, Larissa is known for her collaborative approach and ability to make the brand-building process seamless and rewarding. Whether coaching one-on-one, leading group trainings, or presenting on stage, she equips her clients with the clarity, confidence, and structure needed to elevate their influence and make a meaningful impact.
Follow Larissa on LinkedIn: linkedin.com/in/larissa-ann-salazar/
Book a meeting with Larissa: https://freebrandcall.com/ls
Resources Mentioned:
Order your copy of Experience Is Everything
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Want to ask a question about this episode – or another CX issue? Leave Jeannie a voicemail at askjeannie.vip – and remember to follow her on LinkedIn!
Curious about how Jeannie Walters, CCXP, and the Experience Investigators team can help you Create Fewer Ruined Days for Your Customers™? Let’s talk!
Jeannie is an award-winning customer experience expert, international keynote speaker, and sought-after business coach who is trailblazing the movement from “Reactive Customer Service” to “Proactive Customer and Employee Experience.” More than 500,000 people have learned from her CX courses on LinkedIn Learning, and her insights have been featured in Forbes, The Chicago Tribune, The Wall Street Journal and NPR.
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