trends

reduce customer effort

What You Need to Know to Reduce Customer Effort in 2019

It’s that time of year. We’re all making predictions and tracking trends in customer experience. What will happen in 2019? Which trends will matter? Which will fade away? One thing we predict will not change for a long time is the need to reduce customer effort. CCW’s latest report, 2019 Trends, highlighted many great trends, …

What You Need to Know to Reduce Customer Effort in 2019 Read More »

Is Your Customer Experience Technology Helpful or Creepy?

As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. Trends are always a big part of SXSW, but each year it comes down to people. People are the ones introducing …

Is Your Customer Experience Technology Helpful or Creepy? Read More »