Blog & Resources

sales

Digital Moments of Truth: Are You Mapping the Micro?

How do you know if your customer experience is working? REALLY working? Analytics and data tell you part of the story. If the numbers go up, then you can believe things are working, right? And if the numbers tell you ...

Stop Being Ignored on Social: Holistic Marketing & Sales

While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation Generation Z, the generation AFTER the millennials (born late 1990’s ...

Spooky Calls-To-Action For Converting Visitors

Today is the day I get to make my FAVORITE cookie - Oreo truffle eyeballs - and watch a spooky movie on Netflix (I'm taking suggestions! Anyone?) I would write a post devoted to the virtues of the Oreo eyeball, but ...

When Suggestive Selling Fails

Suggestive selling can super-charge your sales It’s an issue merchants struggle with, especially when training staff members who do not work for commission. Employees who can do this with finesse can trigger a sales explosion! But the real dynamite does ...

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