Blog & Resources


User Experience and Customer Experience: What's the Difference?

All of our customers are users... That may be true, but is there another way to look at the experience? Our Chief Customer Experience Investigator™ Jeannie Walters was part of a panel discussion with a brilliant group of enlightened leaders at the ...

Digital Moments of Truth: Are You Mapping the Micro?

How do you know if your customer experience is working? REALLY working? Analytics and data tell you part of the story. If the numbers go up, then you can believe things are working, right? And if the numbers tell you ...

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