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How to Create the Best Customer Experience Solutions

Customer experience solutions are readily available these days. There are robust platforms that promise a seamless journey for your customers. There are feedback tools to help you gather JUST the perfect, most meaningful insights. And there are data sets and ...
customer experience solutions

What Kind of Customer Experience Leader Do You Need to Be?

The job descriptions for a customer experience leader vary between tactical analyst and strategic overlord. Defining just what a customer experience leader does can be tricky. But what’s even trickier is when you may not have customer experience or customer insights ...
customer experience leader

The Best Brands Focus on Emotion for CX Success

What is the backbone of CX success? They say in every relationship, it's important to have more positive interactions than negative ones. In the healthiest of relationships, the ratio of positive to negative is 2:1 or greater. The same holds ...
cx success

5 Top CX Trends For Survival in the Age of the Customer

The way we create and deliver customer experiences is constantly evolving in this rapidly changing space. Keeping up with customer experience trends is now an essential part of running a successful business. It's moving from a "nice to have" to ...
customer experience trends

How Metrics Hide Serious Customer Experience Problems

It's not every day you solve a $50,000 problem. That's what the customer service manager had just done. It was a billing issue that fooled the company's CRM system into thinking a customer's payment had been processed when it really ...

Key Insights from Next Generation Customer Experience: Day One

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, ...

What's Missing from your Data Insights?

People who know me well would agree I'm mostly right-brained. Though I do like to dig into statistical analysis or metrics, I enjoy right-brained, creative and emotional activities much more. This happens to be an essential trait for reviewing, analyzing and improving customer experiences. A statistical analysis, ...

Ignoring Anecdotal Evidence? Your Customer Experience Will Suffer

A brave new approach to data I recently met with a corporate executive and the conversation was very refreshing for many reasons. He was 100% honest. He explained how tough it can be to get all of his teams aligned. ...

Data Without Customer Experience Insight

I was honored this week to be asked to serve as a special guest on #CXO (Customer eXperience Optimization) Chat - a weekly Twitter chat focusing on many aspects of customer experience. This week's topic was nuance - as in, ...

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