How Stripe Features the End-User Experience to Enhance B2B Sales

by Jeannie Walters

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What makes a B2B customer experience memorable?

Do we really know?

When shopping for outside services to help connect us to our customers, we see lots of language about ease of use, cost-effectiveness, and overall efficiency. There may be a case study and some hard data to go along with it… maybe a whitepaper?

It’s important to find a way to provide an accurate view from the customer’s perspective. Clients want to know what the experience will really be like, before making a commitment.

[Tweet “There’s no such thing as “risk-free” when we put something new in front of customers.”]

That’s why we’ve chosen Stripe for our June 2015 micromoment of the Month!

Stripe provides an ecommerce portal for anywhere on your site without navigating the customer offsite for processing. And they’ve done a great job demonstrating how the system works and looks from both ends.

end-user experience

So, now you’re thinking: “Great- they’ve mastered the art of taking screenshots and uploading demos. Bravo. What’s so great about that?”

Stripe has gone a step further. A customer-focused leader might wish to try the service from the end-user’s perspective, regardless of how robust the screenshot and demo are. (Have you ever bought a product only to realize the demo made things look unrealistically easy and gorgeous? Unfortunately, I could name several.)

Stripe has a delightful answer!

Donate just $1 to a worthy cause. In this case it’s Watsi, a web-based service that helps fund much-needed medical care to patients who can’t afford it. Stripe lets you use their service to process the payment! You get to see the real deal for yourself, as a customer would.

end-user experience

I’m glad to say my own dollar was well-spent on two fronts. 🙂

B2B customer experience can be tricky!

You not only have to appeal to your customers, but to your customer’s customer.

Stripe knows their customers want to provide a simple and elegant experience for the end-user, and to walk in their own customers’ shoes. This clever suggestion provides a chance to do that before bringing an actual customer into the process, all while doing a bit of good for the world.

What are some clever ways you’ve seen B2B companies give clients a chance to see the experience from the end-user’s perspective?


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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, a Forbes Coaches Council Member, a C-Suite Network Advisor, a LinkedIn Learning and Lynda.com instructor, and a TEDx speaker. Learn more here.

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