THE Customer Experience Question That Silences The Room
I always feel a little bad when I inevitably silence the room with a simple question.
THE Customer Experience Question That Silences The Room Read More »
I always feel a little bad when I inevitably silence the room with a simple question.
THE Customer Experience Question That Silences The Room Read More »
What is customer experience? According to Wikipedia, it’s this: Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is
Customer Experience Is… What, Exactly? Read More »
I have a challenge for you. In the next few weeks at your organization, see if you can identify some themes. Keep a tally of how many times the product is mentioned compared to the customer, in any meeting. Be aware of how often product innovation is discussed as its own end goal, without mentioning how it
Challenging Your Focus on Customers Read More »