Blog & Resources

micromapping

Stop Looking at Channels for the Best Omnichannel Experience

I hosted a webinar last week about digital experience. We've developed a process here called Digital Micromapping. This is the next step after customer journey maps in some cases, the first case in others. In the webinar, we covered some ...

Are Your FAQ's Driving Customers Mad?

FAQ is another one of those terms we didn't even know before the dawn of the internet age. Most of us were blissfully unaware of this acronym for "Frequently Asked Questions" now living on many web sites. When we ask ...

Updated: How Micromapping Can Save Your Business

I had what I thought was a simple request. Let me explain. One of the nice perks of being on a certain level with American Express is gaining access to Regus business lounges throughout the world. A Regus card shows ...

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