Blog & Resources

management

How to Avoid Hidden Disasters in Customer Experience Design

Ever have a sneaking suspicion something just isn't right, but you don't know how to fix it? Is that happening with your organization's customer experience design for service delivery? Lately, I'm seeing a lot of good intentions gone awry with ...
customer experience design

3 Popular Habits that Make You Unpopular with Customers

There are probably a million ways to improve customer experience in your organization, so where should you start? Before you do anything, think about this: Humans have a way of turning a nice idea into a complicated nightmare. Think of ...
improve customer experience

Why Your Customer-Centric “Breakthrough” Is Not Working

Once upon a time, there was a leader. Maybe she looked like you and had your role. Or maybe he was the CEO. That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a ...
breakthrough

What Makes a Successful Customer Experience Leader?

I've been so fortunate to work with some really great people. Many of these were clients who were charged with leading customer experience change within large companies. There are so many challenges in these positions. In most cases, it's new ...

3 Myths that Prevent You from Understanding Customers

I get a lot of “what a cool job!” when I describe what I do. It sounds so glamorous. And everyone is a customer, so of course I hear about the worst customer service they ever had, or less frequently, ...

Using Customer Journey Maps: Dirty Secrets and Wasted Opportunities

Customer journey mapping is having a moment. Using customer journey maps is becoming almost (almost!) commonplace. Organizations see how beneficial mapping the customer experience is. It's a way to understand the experience your customers are having so you can improve those ...

Improve the Experience by Asking the Impossible Questions

We know we need to improve the experience to keep customers coming back and referring others. But what holds most of us back? Why do we make things more difficult? We believe we are living in a world of limitations. ...

3 Reasons Your Brain Won't Let You See the True Customer Experience

We're giving our brains a real workout when dealing with customers. We do our best to see the experience from the their perspective, to empathize with their issue and find the best solution, and simultaneously use processes and procedures to move the interaction to ...

Document THIS! Betrayed by Customer Experience Documentation

There's a funny thing about customer experience documentation. (Or any kind of documentation, for that matter.) It only works if you look at it. And update it. Then revise it based on reality. And let's face it, that rarely happens. ...

5 Epic Employee Engagement Issues You Never Noticed

Highly-engaged employees will deliver better experiences to your customers, leading to increased loyalty, more referrals, and more business overall. Yippee! However, employee engagement is emotional and often hinged on the very last experience an employee might have – with his or ...

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