Blog & Resources

content marketing

The Beautiful Intersection of Content and Customer Experience

Have you ever considered the many, many ways content impacts the customer experience? I have. I've dwelled on it. And then I read Ann Handley's book Everybody Writes and realized she was on to this idea, too. The first person ...

Content Shock and Content Ignition: A Conversation with Mark Schaefer

I think intuitively we all accept we're inundated with more information and content than anyone can actually process. But do you realize how fast this is building? In just a few years, the amount of information on the web is ...

Content Marketing Advice You Can't Afford to Miss

Content marketing is such a big trend and for good reason! (In case you didn’t know it, the only marketing we’ve ever done here at 360Connext is blogging, speaking and social sharing.) I’m a believer. One of the smartest experts ...

5 Blogging Tips to Fuel Up Your Content Machine

Blogs are at the center of many content strategies. Ours at 360Connext is no exception! It's the hub of our thought leadership, our perspective on current events, our "x marks the treasure" spot for our social communities! I write several times a week and ...

The Frustrating but Successful Content Marketing Path

About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We're a small business that serves a larger market, so having our potential clients find us became critical. Our goals were simple, but difficult ...

Charge Up Your Content Marketing Strategy for the New Year: Read The Invisible Sale by Tom Martin

Have you ever experienced that moment when you THOUGHT you were doing something right, only to realize you could do it so, so much better? That's the moment I kept having while I was reading The Invisible Sale by Tom ...

3 Ways Customer Advocacy Is Changing

Customers WANT to advocate for you if they love you. Just recently, I was chatting with a reporter about companies that create experiences so great, customers line up to spread the word about them. I mentioned one of my favorites, ...

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