Everything entered into this calculator is confidential, and won't be shared with Experience Investigators. So have fun testing different combinations of numbers. Ready to go?

Why Did We Choose These Metrics?

All these numbers can be improved through intentional customer experience. Customer experience done well can:

• Increase Customer Loyalty, increasing Customer Average Lifespan, reducing Customers Lost Per Year, and decreasing Churn Rate in the process.
• Increase referral rates, leading to more customers per year.
• Increase Average Purchase value -- data shows that referred customers spend more than the average customer.
• Increase Purchase Frequency -- Customer experience can lead to more engaged customers and higher purchase frequency.