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The following is a Best of 360Connext post. This post was written for, and a version originally appeared on the philGERBYSHAK blog. Operating your business and scaling your business are two separate ideas, believe it
While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation Generation Z, the generation AFTER
Content marketing is such a big trend and for good reason! (In case you didn’t know it, the only marketing we’ve ever done here at Experience Investigators by 360Connext is blogging, speaking and social sharing.)
I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. It’s easy to complain
I’ve noticed a lot of blogs and articles and general gripes lately about why SXSW Interactive has jumped the shark. It’s fashionable to post emphatically about how there’s no appeal to the massive conference tackling digital
Blogs are at the center of many content strategies. Ours at Experience Investigators is no exception! It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I
Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show, the behemoth of tech conferences, in Las Vegas, Nevada. Many of the trends
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our
As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans? A strategy that is truly
The Retail Trends Report from Retail Customer Experience is full of valuable insights on both consumers and retailers and how they’re feeling about the way we are shopping today. The retailers discussed technology and mobile, and concern about
The 3 Biggest Areas of Potential ROI and How to Invest Strategically to Maximize Results
