What I'm Looking for at SXSW Interactive

by Jeannie Walters

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There’s a lot of hype around the South-by-Southwest Interactive Conference, and much of it is about parties. While parties are fun, I’m going to seek out a few things specifically. Here are my top 5. Please let me know if there are things I shouldn’t miss or if you’ll be there, too!

Sessions start today, so I’ll do my best to update as the week goes on!

1. New Ideas

The world moves quickly these days. It’s easy to miss important innovations or experiments that change our world.

2. Connections

There is still nothing that can replace the fun of meeting people in person, discussing ideas that are important, and “putting a face with a name.” I’m already having fun trying to match faces with avatars!

3. What’s Next

While it’s easy to think the “next big thing” won’t apply to you, many of them eventually do. I’m here to discover what’s next and why it might matter in the future. (Another observation I’d like to make – how does technology aid a real-live event like this? So far, it’s been impressive.)

4. What’s NOT Next

Events like SXSW are notorious for launching products in a BIG way that go on to do, well, not much. It’s interesting to make predictions about what will be adopted and what won’t.

5. Wine & Food

There, I said it. I’d love to discover a few new vinyards and vintages to appreciate. And my college friend is taking me out for the local scene tonight – I’m looking forward to some excellent tacos.

What are your thoughts? What would you want to discover here?

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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

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