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Why Positive Word-of-Mouth is Insanely Powerful

What do you think when someone tells you about something that’s “gone viral?” These days, your first thought may be Covid-19, but going viral is still a surprisingly common way of describing a funny video, cringe-worthy comment, or parody of the ...

What Can You Do to Reduce Customer Effort Today?

I have a question for you today. Think about how much effort you exert every day. You have responsibilities. You work hard, you care about the results you get, and you are a leader in a professional sense. You also ...

Your Email Subscriptions Can Destroy Real Connections

Email marketers are following terrible advice. This seems to be the case as I keep seeing the same thing over and over and over again. Many of us who make it a point to network, exchange business cards and contacts ...

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