Blog & Resources

multichannel

3 Ways the Best Brands Do Omnichannel Right

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speak of our time. Omnichannel paints a picture of an all-knowing customer journey. It’s agnostic ...
omnichannel

Stop Looking at Channels for the Best Omnichannel Experience

I hosted a webinar last week about digital experience. We've developed a process here called Digital Micromapping. This is the next step after customer journey maps in some cases, the first case in others. In the webinar, we covered some ...

Updated: How Micromapping Can Save Your Business

I had what I thought was a simple request. Let me explain. One of the nice perks of being on a certain level with American Express is gaining access to Regus business lounges throughout the world. A Regus card shows ...

What New Omnichannel Trends Really Mean for Customers

Remember when retailers were scared of their online competitors? While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit ...

Unbeatable Customer Delight: How Geico Makes You Laugh, And Buy

A standout case of customer delight has earned April's micromoment of the Month! Last Saturday at 9pm, I announced dinner time to my cats using my Geico Hump Day Camel impression, just like I do every night. “Guess what time ...

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