"Experience Investigators" crane logo
Eager to get started? Call us at 312-676-1315.

Featured – Build Customer Journey Maps

Hero header for post about real-world examples of customer journey map types

Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The C-Suite heard her desire to understand customers better, but they couldn’t see HOW that exercise would […]

Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy Read More »

Person holding a phone with little white boxes floating with the word "User"

Using Data to Improve Your Customer Journey

Better Customer Journeys Require Improving Your Customer Intelligence With Operational & Experiential Data In an ideal world, customer experience would be built, improved, reviewed, and evolved based on real-time intelligence. This intelligence would include customer feedback, operational measurements, and an overall understanding of the world and marketplace. Yet most of us don’t live in this

Using Data to Improve Your Customer Journey Read More »