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Featured – Build Customer Journey Maps

Using Data to Improve Your Customer Journey

Align Organizational Vision & Goals, Build Customer Journey Maps, Connect with Customers, Create a Customer-Centric Culture / By

Better Customer Journeys Require Improving Your Customer Intelligence With Operational & Experiential Data In an ideal world, customer experience would be built, improved, reviewed, and evolved based on real-time intelligence. This intelligence would include customer feedback, operational measurements, and an overall understanding of the world and marketplace. Yet most of us don’t live in this …

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Customer Journey Mapping: Real-World Examples & Use Cases

Build Customer Journey Maps / By

Listen to this article Are Customer Journey Maps Really Necessary?   My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a journey mapping initiative. The C-Suite had heard her desire to understand customers better, but they couldn’t …

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