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cx success

The Best Brands Focus on Emotion for CX Success

Leave a Comment / Connect with Customers /

What is the backbone of CX success? They say in every relationship, it’s important to have more positive interactions than negative ones. In the healthiest of relationships, the ratio of positive to negative is 2:1 or greater. The same holds true for the relationship you have with your customer. In fact, your customer needs even […]

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Is Your Mission Customer-Focused, or an Empty Promise?

25 Comments / Align Organizational Vision & Goals, Create a Customer-Centric Culture, Get Started with CX /

What’s your customer experience mission? I have introduced the idea of customer experience to many people.  I’m excited that it’s finally catching on!  But it seems most business leaders have only a basic understanding of the phrase. When we get right down to it, they have a tough time determining what should be included in the customer experience mission. When beginning an initiative to improve

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