Social Customer Care: What Every Marketer Needs to Know

by Jeannie Walters

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We get asked a lot about how to help customers in the 24/7 always-connected world we live in. Customers turn to social media to get questions answered quickly, report issues about products, praise great service and much more. And yet many companies still don’t quite get it right.

What about you?

It’s easy to “set up” a social media presence for customers and then just sort of forget to maintain it. It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver.

Social customer care is going to be with us forever.

Why not get better at how you’re serving customers there?

social customer care

After presenting on this topic for groups like WOMMA (Word of Mouth Marketing Association) and  OMI (Online Marketing Institute) as well as a popular topic at conferences and corporate events, we decided to present to you, our community!

Please join us as we kick off our new webinar series this month.

In January, we’ll be examining some basic ideas around social customer care, and what you can do to improve yours.

The webinar is completely free and we welcome your feedback and questions. Care to join us? See you there.

For more details and to sign up for the event, please visit the registration page.

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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

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