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Your 2024 Customer Experience Plan: Strategies, Videos, & Resources for More Confident Planning

The past few years brought remarkable change to how organizations can ā€” and should ā€” fulfill their customer needs. Todayā€™s customers expect highly personalized experiences, ...

An Introduction to Customer Journey Storyboarding

Listen to this article There’s something magical that happens in our brains when we draw. And yet many of us, myself included, don’t see ourselves as talented enough to draw outside of the occasional doodle

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What Is Customer Experience?

Listen to this article Customer experience is not always easy to define. In the early days, it was often described as the perception the customer had of your brand. Others define it as the buyer’s

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Use SMIRC Goals to Define Customer Experience Outcomes

Listen to this article You’ve heard of SMART goals… But what about šŸ˜ SMIRC goals? It’s not uncommon in my experience coaching, consulting, and workshopping with business leaders to come across goals that are vague,