Blog & Resources

Marketing & Brand Teams

Rise of the Machines: Automation and AI in Customer Experience

How does the robot army serve their customer service overlords? Or do they? Jeannie explores the best and worst case scenarios of using our non-human counterparts to serve customers. How do customers really feel about this new way of service?

Micromapping: Diving Deep Into Specific Parts of Your Customer Journey

Journey maps can be overwhelming. How can you encourage your teams to use the right techniques to understand their customers better? Micromapping is the way. Micromapping is a technique that can be used in simple ways to connect with what's ...

Customer Journey Maps: How to Create Processes Your Team Will Actually Want to Follow

Customer Journey Maps can be powerful tools, but too often they turn into long-term projects culminating in a really nice poster on the wall. How can you make sure your teams understand the right way to journey map? And then ...

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