• Identify and prioritize the key touchpoints in your customer journey
• Evaluate each touchpoint based on accessibility, clarity, emotional impact, and more
• Pinpoint areas for improvement and start optimizing with confidence
• Encourage team collaboration to enhance the customer experience

Customer experience is shaped by every interaction your customers have with your brand—from first impression to long-term loyalty. The Customer Touchpoint Evaluation Checklist helps you identify, evaluate, and optimize touchpoints to create seamless, effective, and emotionally resonant customer journeys.

This practical tool is designed to help CX professionals, marketers, and service leaders uncover opportunities, reduce friction, and ensure consistency across every interaction.