• Answers questions, like “who should be interviewed,” “What questions should we ask,” and “How should we manage the interview?”
• Gives you a seven-step process to follow, taking you from deciding what your customer interviewing goals are to following up with interviewees after you’re done.
• Can help you gain key emotional insights about your customers through the customer interviewing process.

Whether you want to begin conducting your first customer interviews, or want to conduct better customer interviews than you have — this guide can help.