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Create Better Journeys.

Use the Customer Journey Storyboarding template to better understand and build customer and employee journeys.

A Different Approach to Customer Journey Mapping

It can seem strange, but the act of drawing – even just stick figures – helps us realize our own misconceptions, improve our memory, and increase our capacity to learn.

The National Science Foundation funded a study from 2007 to 2010 involving science students from Harvard, MIT, Duke University and Roxbury Community College, as well as design students. The findings revealed the process of drawing showed student misconceptions better than text.

And here’s a bonus perk: I’ve found the act of a bunch of leaders drawing together brings a sense of humility that leads to more empathy and understanding, too.

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“As a result of engaging Jeannie and her team, we made changes to our products, web properties and marketing tactics as a result of your engagement.

"These changes have contributed to improvement in our sales conversion rates and customer satisfaction scores.

Justin Zacks
Director of Customer Experience
Citrix

Citrix

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