With six exercises to help you...
- Define your customer journey mapping scope & goals
- Identify your customers & their objectives
- Collect & review available data
- Identify key moments of truth -- high and low points
- Determine and prioritize key actions
- Summarize findings and share across your organization
And a customer journey mapping template to guide you
Avoid common points of customer journey mapping failure, create better journey maps, and turn them into action.