"Experience Investigators" crane logo

Can We Have Innovation Without Leveraging Customer Feedback?

I had the opportunity to check out all the shiny new cars at the Chicago Auto Show on the media preview day last week. We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation.

Is innovation so forward-looking you can’t rely on customer feedback? Or should customer feedback be what drives everything, including innovation?

The Auto Show made us think of both sides of this argument, and we hope you will consider both sides, too.

What do you think about leveraging customer feedback?

Is customer feedback an essential part of the innovation process?

Insights in Your Inbox

Subscribe to The Weekly Win and join thousands in our community receiving insider perspective from our Founder and Chief Experience Investigator, Jeannie Walters, CCXP.

Year-End Best Practices for CX Leaders: 10 Questions to Achieve Clarity, Drive Action, and Kickstart 2024 with Confidence

with Jeannie Walters, CCXP


Tuesday, September 26th
3 pm ET / 12 pm PT