Customer Lifetime Value & Key Metrics Calculator

1

We'll ask you for four numbers:

Customers per year
Purchases per year
Customers lost per year
Total annual revenue.

2

Using only those numbers, we'll calculate and report back to you six key metrics, including Customer Lifetime Value (CLV).

Each of these numbers is critical to your bottom line -- and can be improved through customer experience.

3

Finally, use our interactive tool to see how small improvements to key metrics can make big changes to your Customer Lifetime Value and Annual Revenue.

Everything entered into this calculator is confidential, and won't be shared with Experience Investigators. So have fun testing different combinations of numbers. Ready to go?

Part 1: Enter Initial Numbers

Enter these four numbers and our calculator will do the rest. If you don't know any of these numbers exactly, that's okay! Just make your best guess, or do nothing to leave in our default figures. Hover over the icon to learn more about each number.

Number of Customers Per Year(Required)

Number of Customers LOST Per Year(Required)

Number of Purchases Per Year(Required)

Revenue Per Year(Required)

Part 2: Reveal Key Metrics

Based on the numbers input in section 1, these are your results in six key metrics.

Why do we focus on these metrics? They're all numbers that are directly tied to your company's bottom line -- and can be improved by delivering better customer experience.

Churn Rate

Percent

Average Purchase Frequency

Purchases Per Year

Customer Average Purchase Value

Per Purchase

Customer Average Lifespan

Years

Customer Average Annual Value

Per Year

Your Customer Lifetime Value (CLV)

Over the Customer Lifetime