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CX Prioritization Guidebook

Use the techniques in this guidebook to get everyone aligned and active on the initiatives that are most impactful.

Content Marketing Advice You Can't Afford to Miss

Content marketing is such a big trend and for good reason! (In case you didn’t know it, the only marketing we’ve ever done here at 360Connext is blogging, speaking and social sharing.) I’m a believer.

5 Reasons Never to Miss SXSW Interactive

I’ve noticed a lot of blogs and articles and general gripes lately about why SXSW Interactive has jumped the shark. It’s fashionable to post emphatically about how there’s no appeal to the massive conference tackling digital

5 Blogging Tips to Fuel Up Your Content Machine

Blogs are at the center of many content strategies. Ours at 360Connext is no exception! It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I write

Future Marketing: 3 Ways to Speak to Tomorrow's Customer

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show, the behemoth of tech conferences, in Las Vegas, Nevada. Many of the trends

The Frustrating but Successful Content Marketing Path

About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our

Becoming Customer-Centric: 5 Ways to Walk the Talk

As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans? A strategy that is truly

Confronting Your Customer Engagement Challenges

The Retail Trends Report from Retail Customer Experience is full of valuable insights on both consumers and retailers and how they’re feeling about the way we are shopping today. The retailers discussed technology and mobile, and concern about