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How to Align Customer Service and Experience to Drive Lasting Business Growth

When customers face a challenge and need help, customer service or support representatives are their heroes — and organizations have invested a lot of time to make customer support a breeze in a growing number of channels: Store representatives are trained to empathize with customers and know how to quickly get them tailored solutions in […]

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CX Education for Employees: Why it Matters & How to Develop Your Program

Why does Customer Experience Training Matter? Customer Experience (CX) is commonly misunderstood as reactive customer service, support, or even just ‘being nice to customers.’ CX is much more than these, though. I like to define Customer Experience as: A mindset A strategy A business discipline Customer experience is more than one area, product, service, or

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Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy

Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The C-Suite heard her desire to understand customers better, but they couldn’t see HOW that exercise would

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Embracing 5 Hard Truths of Customer Experience to Improve Your CX Strategy

I’ve seen organizations adopt a few common mindsets that inadvertently hold them back, as well as CX pros who overlook key resources that can help them get ahead. By facing these realities head on you can more quickly implement the best customer experience strategy for your organization.

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