Blog & Resources

Jeannie Walters

Finding Value at SXSW

It's the last day here in Austin for SXSW Interactive. I'm taking a breath before heading to another session. This isn't a typical post for me, but I just wanted to get this out there. I plan to post more ...

What I'm Looking for at SXSW Interactive

There's a lot of hype around the South-by-Southwest Interactive Conference, and much of it is about parties. While parties are fun, I'm going to seek out a few things specifically. Here are my top 5. Please let me know if ...

Legal Beagles: How We're All Just Sniffing Around Social Media

Last week, I attended the Soho Social Media Seminar and heard a fantastic line-up of speakers. For better or worse, I couldn't make it for Day #2 because of some client obligations. (For better = having clients. For worse = ...

It's a (REALLY, REALLY) Small World

This is not about social media. Yes, social media has led to the little guy taking on the big guys, like Dave Carroll of "United Breaks Guitars" fame who recently released his 3rd song in the trilogy: "United We Stand." ...

Is your social media strategy a condor or an albatross?

The California Condor, in 1987, was on the verge of extinction. Only 9 remained in the wild. A group of dedicated conservationists and scientists decided to capture those 9 birds and create a captive breeding program to bring them back. ...

Consider Yourself an "Undercover Boss"

I was lured into a new show on CBS last night after the Superbowl was over and the kids were tucked in. Undercover Boss debuted last night and it was surprisingly compelling. The idea is simple. A big-wig executive from ...

Interview: B2B Customer Experience

I was honored to be interviewed for B2BVoices - an excellent blog dedicated to "a meaningful conversation among PR pros, marketers and social media thought leaders in the B2B space." It was a fun conversation. Let me know what you ...

The Follow Friday Fourteen

In the spirit of sharing instead of dumping for #followfriday, I decided to share 14 people to follow on Twitter here. These are just the tip of the iceberg, for sure. I follow lots of people because there are so ...

Engagement in 3 Steps

Engagement in 3 Easy Steps: 1. Assess your experience. Conduct a roadmap session to get everyone on the same page about the kind of experience you WANT to offer your customers. Is it happening today? If not, what steps do ...

From Today's Chicago Woman

Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media expert long before the rest of the world knew how ...

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