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How to Make Getting Feedback From Customers Even Harder

The following is a Best of 360Connext post.  Where will you be when the call comes in? Let's say it's a Tuesday. You're minding your own business. You might even be minding the affairs of your own business, as I ...

Know Your Customer

Here's the truth: Most companies don't know their customers. They don't know them as people, they don't know their priorities. They don't know them. So one day they wake up. They realize they are out of touch. Some savvy marketer ...

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