Blog & Resources

PR

Do You Hear Your Customers Screaming? (Probably Not.)

ATTENTION! Anyone who sells anything to anybody:  You're not hearing the complaints. Why? Because your customers are SCREAMING and telling their friends, Facebook compatriots, blog readers and other audiences how horrible you are. And yet they're not telling you. Or they ...

Customer Experience And…Bloggers?

I was honored to co-host a webinar on this subject with Gini Dietrich, founder of Arment Dietrich and author of the must-read blog Spin Sucks. We had a great discussion regarding bloggers influencing experience. We discussed how to pitch bloggers ...

Six Ways to Assess and Improve Your Customer Experience

I was honored to be a returning guest blogger on Arment Dietrich‘s must-read blog, Spin Sucks. Here is a repost of a recent blog...in case you missed it! As humans, we like to fool ourselves. At best, it’s a way ...

What Gary Vee Can Teach You About Feedback

Yesterday, my friend ( and occasional foe, but that's another story) Gini Dietrich blogged over at Spin Sucks about how Gary Vaynerchuk used a (misleading? misrepresented?) statistic to prove a point in his book The Thank You Economy. Let's just say it ...

Why Your PR is Directly Tied To Your Customer Experience

(A few months ago, I was honored to be a guest blogger on Arment Dietrich's must-read blog, Spin Sucks. I decided to repost this here in case you missed it!) Picture a CEO in a suit, with a cigar in ...

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