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7 Simple Customer Considerations to Improve the Experience NOW

The following is a Best of 360Connext post. Much of what I do these days centers around evaluations. I evaluate web sites, shopping processes, social media presences, market trends, communications and more, all to inform my clients about the true ...

Without Personalization, Social Networking is Not Social

We've come a long way with social networking In the past few years, social networking has really taken off!  Use of social media is quickly becoming mainstream communication. It is great to see so many people getting connected in ways ...

Customer Loyalty: Is It A Two-Way Street?

We've been having some fun over at the 360Connext Facebook wall (have you LIKED us yet!?) and started posting trivia questions this week. On Mondays, we're posting a fun trivia question and the winner gets a prize! No, really. :) This ...

Can We Do Facebook Right?

I have a definite love/hate relationship with Facebook. I love catching up and keeping up with my far-flung friends (Istanbul, anyone!?), but I am not a big fan of the rants, the crazy or the way Facebook actually selects the ...

Why Social Media (Still) Works

This weekend, I was honored to be part of an article in the Chicago Sun-Times. The reason I was honored was because it was a column about engagement - for real. And it was a great way for me to ...

Monday Must-Reads: Ideas Good and Bad

Innovation is key to improving the customer experience. Innovation can sometimes mean experimenting and seeing what sticks. This week, there were a few great examples of trying stuff - sometimes without thinking things through, or, worse, without listening to their ...

Powerful Ways to Connect Via Social Media

A few weeks ago I posted this over at 12 Most. After a few interesting conversations regarding how social media has "no ROI" I decided it was time to post it here, too! When I share how I found one ...

Do You Hear Your Customers Screaming? (Probably Not.)

ATTENTION! Anyone who sells anything to anybody:  You're not hearing the complaints. Why? Because your customers are SCREAMING and telling their friends, Facebook compatriots, blog readers and other audiences how horrible you are. And yet they're not telling you. Or they ...

What Social Media Has Done For Me

I decided to wrap up Social Media Week by thinking about just what social media means to me. It's been more than I could have dreamed, when I was first exposed to it, before it had a name. Can you ...

From Today's Chicago Woman

Controlling the (Facebook) Message How is social media affecting those hired to shape their clients’ public image? By Tricia Despres Chicago public relations executive Danielle Wiley was a social media expert long before the rest of the world knew how ...

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