Blog & Resources

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Do Customers See Themselves in Your Brand Identity?

The Power of Identity The North Face asked customers to walk their talk recently in Korea. In this viral video, customers who identified as adventure-seekers were given a choice. Start climbing the walls, or the floor goes away. Literally! This is such ...

Class Trip: Define Customer Experience Investigation® Through A Day in the Life

Define Customer Experience Investigation® through hands-on training Dear students, It's time to dig into our hands-on Customer Experience Education coursework with a class trip! To help us really define Customer Experience Investigation® for ourselves, we have the opportunity to spend the day with Jeannie Walters, a real Customer ...

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