Experience Is Everything out now! Order your copy.
$3 trillion in global sales is at risk because of poor customer experience. That number is big enough to change how we think about CX budgeting, because it turns “experience” into a measurable revenue and trust problem. I walk through where leaders should invest now, what trends actually matter, and which shiny “innovations” you can safely stop chasing.
AI is no longer a trend, it’s the weather. It’s in the background of your tech stack and the foreground of your strategy, and it’s already shaping how customers discover products and get help. The real question is whether your AI investment strengthens human connection or quietly breaks it. I dig into why the old contact center metrics may not fit the AI era, and what to measure instead, including AI resolution and escalation quality so you can track outcomes that customers feel.
Then we get honest about a common budget mistake: funding more technology while underfunding the people, training, and services required to make that technology work. When that balance is off, you get bad AI rollouts, frustrated teams, and customers who don’t know where to get a straight answer. We also explore agent-assisted commerce, how AI assistants can become the new storefront, and why conversation analytics and interaction analytics are showing real gains in CSAT and revenue when used with clear intent.
If you want a smarter CX budget and a clearer ROI story for your leadership team, listen now, subscribe, share with your team, and leave a quick review so more CX leaders can find the show.
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Want to ask a question about this episode – or another CX issue? Leave your question at askjeannie.vip – and remember to follow her on LinkedIn!
Curious about how Jeannie Walters, CCXP, and the Experience Investigators team can help you Create Fewer Ruined Days for Your Customers™? Let’s talk!
Jeannie is a certified customer experience expert, USA Today bestselling author, CEO, and international keynote speaker. More than 800,000 people have learned from her CX courses on LinkedIn Learning, and her insights have been featured in Forbes, The Chicago Tribune, The Wall Street Journal and NPR. Get Jeannie’s insights in your inbox each week by subscribing to The Weekly Win and follow her on LinkedIn, Instagram and YouTube.